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In a 1961 address, President John F. Kennedy called for the United States to commit itself to “landing a man on the moon and returning him safely to the earth” before the 1960′s ended. This goal was advanced together with a number of other national goals the president put forth at that time. The...
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Improving Travel Research
Once again another year brings more of what passes for industry research. Although notoriously over-surveyed, the travel industry remains awash in bad data, ill-conceived and poorly executed research projects, and self-serving studies that are relevant more to the next round of funding or the next newsletter sale than to developing a real understanding of...
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