In a 1961 address, President John F. Kennedy called for the United
States to commit itself to "landing a man on the moon and returning
him safely to the earth" before the 1960′s ended. This goal was
advanced together with a number of other national goals the president
put forth at that time.
The space program, undoubtedly among the most enlightened and
visionary initiatives of the 20th century, brought about untold
advances in all scientific fields. Among its short-term goals
was to show the superiority of U.S. science, engineering, management,
and political leadership.
Kennedy speaks of the initiatives he has just announced and says
that we choose to go to the moon in this decade and do the other
things, "Not because they are easy, but because they are hard."
Few of us will be called upon to motivate an entire nation to
action, but in the small ways we are asked to lead others, remember
Kennedy's words and also remember that doing hard things is not
only possible, it creates often insurmountable obstacles to
competitors and adversaries.
Managing for peak performance is one of the most difficult tasks
you'll ever attempt. Whether your business is large or small,
and whether you have major development projects in progress or simply
want someone to handle training for three people, the formula for
managing technology routinely eludes most people.